I assist brands in running effective organic campaigns aimed at generating leads and boosting participation in events, business meetings, and other activities. By leveraging strategic content and engagement tactics, I maximize reach and interaction without relying on paid ads, using only essential paid tools for optimization. This approach ensures authentic connections and sustainable growth through targeted, unpaid strategies.
The goal was to raise awareness among target audiences in Dubai, particularly CMOs and heads of marketing, about the opening of Meisterverse's new office. I was also handling personal branding for the founders’ pages and utilized that to generate leads and showcase how Meisterverse's video marketing solutions could benefit their businesses. Using LinkedIn as the platform, along with tools like Waalaxy and Sales Navigator, I successfully connected them with 500 people and set up 28 meetings.
The goal was to raise awareness about the challenge of building a 4,000 sqft building in just six weeks using dry construction and to create a community of interested individuals. The target audience included construction and real estate companies, as well as construction workers across Tamil Nadu. I spearheaded the social media strategy for the campaign, which involved designing the landing page concept, writing video scripts, and crafting social media posts.
Additionally, I created and managed WhatsApp groups to keep the audience engaged with regular updates and responding to their questions. The campaign was successful, with nearly 1,000 people joining the WhatsApp groups and generating 480 genuine leads.